In anticipation of their product launch for 2019, I partnered with Motley Goods to produce a series of illustrations and icons that would engage the consumer and showcase the flexibility of their bags.
Our goals were to highlight the functionality of the bags and connect a growing audience to the lifestyle potential of these products and the stories these bags carry.
All of the illustrations were created to adapt to ad banners, social media content, their e-commerce site and print collateral.